For the last two years I’ve been pouring tons of love into my business accelerator.
Like, straight up giving my clients insane amounts of value, practically for free.
And sadly, it seems like a huge waste of energy.
Have you ever poured your heart into something, pushed boundaries, gone the extra mile… and still gotten pitiful results?
That’s me with my recent clients.
I’ve taught them rare, precious, life-changing things. I’ve taught them how to overcome denial. I’ve increased their awareness & perception. I’ve elevated their ambitions, art, branding, and so much more.
One even kindly listed all the things I’ve taught them, and it was 3 screens long.
But despite all the love I pour in they still putter along, achieving nothing but mediocrity.
I wondered if I was choosing bad candidates, but if I was better, it wouldn’t really matter.
I mean, I pride myself on my clear perspectives & brilliant input. I’ve always been told a single conversation with me is life-changing, and I’ve gone to great lengths to articulate impactfully, no matter who I’m talking to.
But after so many conversations with no results… I was even starting to question my own talent.
But I’ve a theory on why I’m failing to help these people the way I’ve helped more famous people, like Evan.
Can you guess what it is?
So even if I choose the best words ever, they can’t cut through the maze of fucked up beliefs and bullshit ideas people have in their hearts & heads.
Let’s say I want to help my client “Markus” build an empire.
He seems to be on board, but literally does everything BUT the things that will create wealth.
He works on ‘some content.’ He polishes his brand. He plays with his #OneWord, he ‘gets on social media’… but he refuses to passionately, consistently, clearly serve up value to a specific fan-base.
And nothing I’ve said for months has moved the needle.
Well, nothing outside of Markus himself.
I may want Markus to be richer, but nothing external I offer will help him.
The only thing that can help him, is his own internal, personal choice, to be different in the world.
Same applies to anyone.
A person has to consciously, firmly choose to be more valuable, more productive, more innovative, more disciplined, more compelling, more creative.
Markus has to choose to be a man of quality who sells value to an eager, happy-to-pay crowd.
And I could tell him so, but they’re just words. They won’t make him apply anything. They’re unlikely to spark any firm personal choice inside Markus.
So the real question isn’t what words can I offer Markus to help him, it’s what has the highest chance of inspiring Markus to be different, permanently and definitively?
There are a few things.
Personally, I don’t need someone to “phrase things in the form of a question”, for me to “get it.”
If someone I respect gives me some advice, I either disagree with solid reasoning why not, or I listen to them and apply it.
Zero questions needed.
But apparently most of humanity doesn’t do this, and need to “come up with the answer on their own” before they apply it.
So, instead of telling Markus he needs to do more Instagram outreach, I can ask a series of questions:
This is slower than just telling Markus what to do in a single sentence, but it’s got a high chance of working.
What else besides questions can spark someone to change?
For example, instead of telling Markus to stop painting a happy face on his biz and be honest with himself… I can tell him about The Rise And Fall Of Theranos-Founder, Elizabeth Holmes.
A story like that is likely to really touch him.
But these techniques of questions & stories, aren’t the secret I wanna talk about today.
They’re just ways that may change a person’s beliefs, better than simply telling them will.
But there’s a technique that’s more powerful than both of them.
I want to teach you something much more rare, much more powerful.
A focus wheel is an exercise that works way faster than question & answer. It’s way easier than crafting the perfect story. And it brings substantial internal change — if it’s done correctly.
Focus Wheels were created by Jerry & Esther Hicks, and I used them to get through my homeless years.
Despite that, I’ve only occasionally mentioned it to my clients.
Recently I had a client do 10 focus wheels in a row, and she had her most productive, results-focused day ever immediately afterward.
And I realized that teaching her to do a proper focus wheel was way more impactful than all my conversation.
Easy, you just need something to write with, pen & paper works best.
(Oh I know, you’re probably reading this on an electronic device, and it’s tempting to try doing a focus wheel on it. Don’t. There’s something primal and visceral about taking your thoughts and having them flow on to the physical page. You’re literally making your desires ‘real’, instead of putting them into a mental / digital realm.)
Anyway, first, you draw two circles, one full-page, and a smaller one center-page, creating a kind of ‘donut’ shape. Next you draw spokes from the center circle out to the edge, creating pie ‘slices’ in a way.
The slices should have enough room for you to write a sentence or two in them. Aim for 10-12 slices, any less likely won’t create the change you want.
Then somewhere on the outside of the donut, you write something you feel bad about. Ideally it’s something you feel pretty shitty about. One clear, intense sentence is best.
Markus may write: “I’m discouraged and depressed that I make almost no money in my business.”
The point here is to really feel and acknowledge your true feelings and pain. The stronger and clearer this is, the stronger and clearer the new you will be.
Don’t worry, we’re not gonna dwell on this, in fact, the next step is to write the opposite of it in the center of the page. Write it in the ‘donut-hole.’
(Note: We used to do stuff like this as kids. The opposite game. Just take whatever you wrote, and swap in the opposite.)
“I’m discouraged and depressed that I make almost no money in my business.”
“I’m encouraged and joyful that I make huge amounts of money in my business.”
I call this the ‘mega-belief.’
This is the awesome, wonderful, fulfilling belief you’d like to have, but don’t have, yet.
Your focus wheel is the journey that takes you there.
Starting from the ‘twelve o clock’ slice, write one simple, general, solid thing you 100% believe.
Whatever thing you choose, it has to be true and believable for you. It’s gotta be something you KNOW in your core. If you’re not a spiritual person, don’t start with “I’m connected to source”, instead start with something like “I love feeling better.”
In Markus’s case, let’s say he initially starts with “I was born valuable.”
Since Markus currently feels worthless and bad about money, this is NOT a good statement for him to start with.
And Markus can feel the mismatch as soon as he writes it.
The words feels wrong, off, like a lie.
So instead, Markus crosses it out and instead writes:
“1. I control my body.”
That’s something he knows for sure.
Markus is a bit annoyed because “Hurr durr I control my body” is general, vague, and unrelated to his urgent need… ‘making money.’
But of course it is, it has to be for the focus wheel to work.
Creating change with a focus wheel is FAST, but not INSTANT. We must start gently and generally and take baby steps towards our dream.
It’s ok. We’ll get there. For now, we want to start gentle, with sure-footing. Build a solid foundation.
The next slice needs to move Markus’s thoughts closer to the mega-belief. He doesn’t really know what to write though.
He has to write something that’s related to ‘controlling his body,’ but that also relates a bit more to making money.
He first tries writing “I can sell my body for money,” but it feels horrible.
Yes, it’s technically true, but Markus doesn’t wanna sell his body. That statement won’t work, so Markus still needs to come up with something for slice two.
“2. I can direct my body towards more lucrative actions, or less lucrative ones.”
This is successful because not only is it a true, inarguable belief, but also it’s one that feels pleasant and empowering. It’s a nice fact that some things are less profitable, some are moreso, and Markus has freedom of choice between them.
And notice that this statement is less general, a bit more specific.
It doesn’t talk about making money exactly, but it does state a fact about lucrative action-taking.
Let’s journey around the wheel further. Markus writes in the third slice:
“3. Many people choose efficient actions that lead them to money.”
Another observable, clear truth. Markus is certain many people do this. He began the wheel by focusing on his control of his body, but has now made the leap to the topic of efficient, lucrative action.
Sure, he’s still not on ‘money-making,’ but we’ve still many slices to go.
Like, great, other people do money making actions, I Markus doesn’t know what they know.
That may be true, but this kind of sulky, limited thinking has no place in a focus wheel.
Markus’s mind can choose literally any thought under the sun. There’s no excuse for choosing negative ones here.
So what can he write that relates to others’ money-making actions, and Markus’s own success?
“4. I’m capable of learning from those who’ve already achieved what I want.”
Totally true and believable. Markus IS capable of learning. In fact, he’s probably already learned at least one thing from other successful people.
He’s getting the hang of this! Next slice?
“If others can choose efficient, money-making actions, so can I.”
This one is almost identical to the last one. Markus might want to cross it out and use this slice more effectively. Each slice should really be moving his beliefs closer to the center, not just duplicating what came before.
Buuuut… in Markus’s gut, it just feels right. He likes acknowledging he can do what they did. So fine, the slice stays.
Let’s keep going.
“5. In fact, over the years, I’ve chosen quite a few money-making actions.”
A simple fact, but worth nothing down. It’s a step further than just pointing at “others’ success” in the previous statements. Now we’re on the topic of Markus’s own finances.
“6. I’ve definitely gotten better at it since I was a child, and I’m bound to get even better.”
This is true. From mowing-lawns as a child, to selling furniture he didn’t need in college, to shooting for a salary-promotion at work… Markus has definitely increased his money-making choices over time.
“7. I’m figuring out money-making more & more — I’ve made more than one breakthrough already.”
One major breakthrough Markus made, for example, was to realize that true money-making potential lies within entrepreneurship. Or perhaps in the stock market or other forms of investing. Unlike a salaried job, these arenas offer an unlimited profit ceiling.
“8. And as I hit more money-making breakthroughs, I’ll see more evidence of profit.”
As months, years, and decades go by, it’d be silly for Markus to think he’d suddenly never have another breakthrough, ever. Instead, as he makes more breakthroughs, he’ll also see more evidence of their impact.
“9. Wow, by writing this, I’m feeling a bit better already about making money.”
When Markus was focused on his initial, negative, ‘outside-the-donut’ statement, he felt truly terrible. But after writing so many true things about his own financial journey, he felt more empowered, more at peace, more relief.
Affirming that fact in writing felt even better.
“10. A better attitude towards money is subtle, but important evidence of emotional & mental improvement.”
Most people don’t realize this, but fortunately, Markus gets it. The #1 thing achievers have is a healthy attitude towards their challenges. Before they take ANY action, what they have is an empowering mental & emotional state. Having this is evidence you’re on the right track towards success. Not having it means you’re off track. Your attitude & mindset is evidence. Undeniable evidence.
“11. Evidence of being on-track financially feels joyous and encouraging to me.”
It may seem small, or intangible, or invisible, but an improved financial attitude is definitely evidence and worth writing, worth celebrating. It puts Markus way ahead of the financially desperate whiners and pessimists.
“12. I appreciate any evidence I’ve already seen of profit in others, or myself, & look forward to more.”
Markus is on a roll now. He’s really appreciating the profit and success of others, as well as whatever small successes he’s managed (such as his mindset), and he’s looking forward to more.
Technically we already did ‘last’ thought of Markus’s focus wheel, but Markus wanted to do one more…
“13. Since humans get more of what they focus positively on, and I’m focused on appreciating profit, soon I’ll be appreciating lots of it.”
This is a really good one. It’s a law of nature / the universe, that if you focus on something, you get more of it. If you focus on basketball skills, you gain more of them. If you focus on design skills, you get more of them. If you focus on growing finances, you’ll grow yors more and more.
Markus could NOT have written this twelve slices ago. Back then he was miserable and could only write “life is hopeless, I’ll be poor forever.”
His beliefs have drastically changed on the topic, and although Markus had finished the wheel, there’s no real ‘limit’, and he feels like writing more.
He’s in the zone, writing some of the most productive, healthy things he’s EVER written about money, and he wants to ride that wave, so here’s a fourteenth:
“14. I feel so grateful that I’m growing more joy and encouragement towards making lots of money.”
Gratitude is power.
And now that Markus is feeling gratitude, or at least peace about the topic, things will begin to change and ‘click’ for him, the same way it does for other financial achievers.
If you change your beliefs, you change your reality, it’s that simple.
Markus has beliefs that change has to be hard, and that some things don’t apply to him, but he’s wrong.
It is that easy. It is that reliable. It is that applicable.
If you focus on something positively, for a prolonged series of moments, from a variety of angles, connecting one pure-solid-belief to another…
…your conscious and subconscious (which create EVERY human’s reality), are now improved and aligned and focused on realizing your desire.
It may not happen instantly, and you may have other beliefs to resolve or wheels that need done, but it is a guaranteed universal, physical law… that you’re on your way, and amped up with a ton of extra momentum.
Believe it or don’t, like gravity, trying to disprove it is basically impossible.
As long as you don’t cheat, and do the focus wheel correctly, you’ll get results, but only you know what’s truly in your heart and mind, so the responsibility is on you.
Markus managed it, so he should get results…
That said, he may have 5, 10, or even 50 other limiting beliefs holding back his wealth, but now at least he has a tool to solve them.
It’s up to him to use it when he bumps up against his own bad feelings and negative beliefs.
If he does, he’ll rock life.
If he doesn’t, he’ll stay stuck.
So there you have it. A clear walk-through of a pretty well-done focus wheel. It’s not perfect, or even perfectly explained, but hopefully it gets you started.
Like anything, you get better with practice, but I’ll do my best to point out some hidden tricks that will make it easier.
There are some nuances that many people don’t quite get when they first try this, so I’ll clear them up here:
You can’t just write “I love myself”, if the real truth is you hate yourself occasionally, are neutral often, and only love yourself sometimes. You’d have to write, “I love myself sometimes.”
You’ll waste your time, ruin the exercise, and not get the change you want.
You can’t just write–
“I love myself”
“I’m getting richer”,
These statements simply don’t connect or relate enough.
You could instead write “I love myself”, followed by “successful people love themselves”, followed by “I love myself just like rich people”, followed by “I have the seeds of richness already”, and then “I’m getting richer bit by bit.”
You can’t just write “I’m getting better at art”, and then the next slice write “I’m now more consistent at art”, and the next “My art is getting faster”.
These are all basically the same ‘level’, the same impact. These slices aren’t “building up” to the mega-belief. They fail to clearly move the energy forward with each slice.
Some people tend to write down the bad, painful, ‘outside-the-donut’ thought and then dwell on it.
They think more and more bad thoughts instead of actually doing the focus wheel.
Don’t do this.
If you get stuck on a wheel, finding yourself unable to write any true slices, you likely have some other bad belief that needs changed first.
For example, if you wrote:
And find yourself stuck here with a thought like “wtf, for some reason I’m still broke,” then you need to do another focus wheel.
On what? Only you know. You have to feel it out.
Maybe you have beliefs that need changed around “receiving payment”, or “selling yourself”, or “business is hard” or something…
…whatever the case, get another sheet of paper, write that problem-belief outside the circle, then the opposite inside, and change it.
Once it’s resolved, you can go back to original focus wheel.
Yes, it takes a few more minutes of your life, but nothing is more worth your time. It changes you into a new person and it brings you the life you want.
Sometimes people get stuck for a less major reason.
They get stuck just because they don’t have much practice at leveling up their thoughts.
Try using these common “level-up” phrases if you’re having trouble writing slices. (You can steal ’em, but you better BELIEVE them if you’re gonna write.)
For some reason, when I teach people this insanely powerful tool, it goes like this:
I explain that they can literally become any kind of human being they want. I explain that this level of almost instant, total control over their beliefs is a ridiculous blessing.
I convince them to take 5 minutes of their day and try it, and it works. They get instant results, and begin manifesting the change they want, faster and easier than imagined.
And now that they have this tool, what do they do?
Either forget to use it, or they use it to fix one tiny, meaningless detail after another.
They change their beliefs about ‘hitting red lights’, or their beliefs about ‘grocery money.’
Puh-leeze. Playing way small.
So in order to help you really get value and leverage out of focus wheels, and to help you use them to truly soar, here are some example topics that benefit most people.
Most people struggle with one or more bad beliefs in these areas, they’re worth focus-wheel-ing:
Really, anything you’re not feeling happy about can be tackled with this exercise.
And there you have it, a rare, easy, but insanely powerful tool to transform your life.
Please use it.